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WFM for supermarkets

R&R is the Dutch market leader in workforce management for supermarkets. We have extensive experience in serving supermarkets. More than 1,600 stores work with R&R every day. Our WFM system and processes are strongly optimised for this.


Supermarkets play an essential and central role in society. The sector is in full swing and never stands still. There is therefore no lack of important trends and developments in food retail. Think of the further rise of online and home delivery, sustainability, technological innovation, customer self-service, health, convenience concepts, local and organic, legislation, regulation and data.

This leads to many strategic challenges in the entire process. In addition, consumers have ever higher expectations and have a lot of choice when it comes to buying food. In combination with the consolidation of the sector, this leads to a saturated and competitive market. In addition, it is becoming increasingly difficult to attract the right staff. Almost all supermarkets indicate that they experience a shortage of good employees. In addition, wage costs are also under pressure. In short, there are many challenges that must be taken into account in the planning process.

Supermarkets at R&R

Some facts and figures

What R&R offers for supermarkets

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Knowledge and expertise of supermarkets

We know the customer needs, such as data-driven decisions, integration with other systems, controlling labour costs, managing productivity, automation, providing a good customer experience and attracting and retaining good employees.

Through our knowledge and expertise, we know what is required to be successful in practice. We see ourselves as a strategic partner for our customers. A partnership in which a strong commitment contributes in a far-reaching way to the achievement of the company objectives. This is reflected in the high level of customer satisfaction, long-standing relationships and the good results that we have achieved with our customers.

A good WFM system and partnership is fully aligned with the strategy and objectives, and enables the organisation to implement, evaluate and adjust the strategy appropriately.

These organisations have preceded you - a selection of our customers

AH logo
Jumbo logo
PLUS logo
Edeka logo

What do our customers say?

ALDI branch - R&R worforce management

"R&R's workforce management software enables ALDI to gain faster and better insight into data, allowing us to properly anticipate and adjust when the situation calls for it."

Teun Gruijters and Iwan Schuijlenburg ALDI Netherlands
Albert Heijn Groen - branch in Almkerk

"If you take the right actions based on the information and insights generated by the system, you just have good planning and you also get clarity and calm in the organisation."

Robin and Dennis Green Entrepreneurs Albert Heijn Green

"R&R's workforce management tool provides us with important information to make better choices for the customer experience, employee satisfaction and the company's bottom line."

Peter Peels Director Retail

Speak with our supermarket specialist Stef